Last updated: August 2026 · By the SMK Vietnam editorial team — a decade in SEO, content and AI-assisted marketing for Vietnamese and foreign brands. Vietnamese retail has plenty of loyalty programs. What it mostly does not have is personalization. Most chains here run a points card, a Zalo OA, a Facebook page and an…
Last updated: August 2026 · Written by the SMK Vietnam practice team — a decade in SEO, content and AI-assisted marketing for Vietnamese and inbound foreign brands. Recruitment in Vietnam stopped being an HR problem several years ago. When a mid-size company in Ho Chi Minh City competes for the same 200 senior developers as…
Last updated: August 2026 · By the SMK Vietnam editorial team — a decade in SEO, content, and AI-assisted marketing for brands operating in Vietnam. AI for Podcast Marketing in Vietnam: Show Notes, Clips & Distribution Vietnamese podcasting is no longer a hobby category. It is a working B2B and brand channel — and the…
Last updated: August 2026 · By the SMK Vietnam editorial team — a decade in SEO, content and AI-assisted marketing for Vietnamese and foreign brands. Vietnam is a community-first internet market. People do not buy from a landing page — they buy after they have watched a Facebook Group argue about a product for three…
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Last updated: August 2026 · By the SMK Vietnam editorial team — a decade of hands-on work in SEO, content, and AI-assisted marketing for brands operating in Vietnam. YouTube is the channel Vietnamese marketing teams most consistently underestimate. TikTok gets the meetings, Facebook gets the budget, and YouTube quietly keeps compounding — a video published…
Last updated: August 2026 · By the SMK Vietnam editorial team — a decade of hands-on work in SEO, content, and AI-assisted marketing for brands operating in Vietnam. Most Vietnamese SMEs do not have a CRM problem. They have a follow-up problem. Enquiries arrive on Zalo, Facebook Messenger, a hotline, a Shopee chat and an…