How pharma, OTC and supplement brands in Vietnam use AI for compliant claims, pharmacist channels and e-pharmacy growth — a 2026 practitioner playbook.

Last updated: September 2026 · By Khanh Nguyen, senior practitioner — a decade in SEO, content, and AI-assisted marketing for Vietnam and cross-border brands. Roughly six million people of Vietnamese origin live outside Vietnam — and they send home more money each year than Vietnam earns from rice exports. Yet most Vietnamese brands treat the…

How Vietnamese marketing teams automate briefs, meeting notes, weekly reporting and bilingual internal comms with AI — a practical 2026 ops playbook.

Last updated: September 2026 · By the SMK Vietnam editorial team — a decade in SEO, content and AI-assisted marketing for the Vietnam market. Quick answer: should a Vietnamese D2C brand leave the marketplaces? Most D2C brands in Vietnam should not abandon Shopee, Lazada or TikTok Shop — they should stop depending on them. After…

Last updated: September 2026 · By Khanh Nguyen — a decade in SEO, content and AI-assisted marketing for the Vietnam market Vietnam is a strange and wonderful market for mobile games and apps: some of the cheapest installs in Southeast Asia, one of the most engaged gaming populations on earth, and a local studio scene…

Last updated: September 2026 · By Khanh Nguyen — a decade in SEO, content and AI-assisted marketing for the Vietnam market Industrial marketing in Vietnam has a strange problem: the factories are world-class, the marketing is not. A supplier can hold IATF 16949 and ship to three continents, yet its entire online presence is a…

Last updated: September 2026 · By the SMK Vietnam editorial team — a decade in SEO, content and AI-assisted marketing for the Vietnam market. Nothing burns a Vietnamese media budget faster than a rejected ad. The campaign is planned, the creative is approved by the client, the Tết deadline is tomorrow — and Facebook says…

Last updated: September 2026 · By the SMK Vietnam editorial team — a decade in SEO, content and AI-assisted marketing for the Vietnam market. Most marketing teams in Vietnam don’t have a content volume problem — they have a content leverage problem. You spend three weeks producing one excellent pillar asset (a 3,000-word guide, a…

Last updated: September 2026 · By Khanh Nguyen, founder of SMK Vietnam — a decade in SEO, content, and AI-assisted marketing for the Vietnam market. What is conversational commerce in Vietnam? Conversational commerce means closing sales inside chat apps — Zalo, Facebook Messenger, and TikTok DMs — rather than on a website checkout. In Vietnam…