Last updated: August 2026 · By the SMK Vietnam editorial team — a decade in SEO, content and AI-assisted marketing for Vietnamese and foreign brands. Vietnamese retail has plenty of loyalty programs. What it mostly does not have is personalization. Most chains here run a points card, a Zalo OA, a Facebook page and an…

Last updated: August 2026  ·  By the SMK Vietnam editorial team — a decade in SEO, content, and AI-assisted marketing for brands operating in Vietnam. AI for Podcast Marketing in Vietnam: Show Notes, Clips & Distribution Vietnamese podcasting is no longer a hobby category. It is a working B2B and brand channel — and the…

Last updated: August 2026 · By the SMK Vietnam editorial team — a decade in SEO, content and AI-assisted marketing for Vietnamese and foreign brands. Vietnam is a community-first internet market. People do not buy from a landing page — they buy after they have watched a Facebook Group argue about a product for three…

How Vietnamese and foreign marketing teams deploy AI agents in 2026 – real workflows, tool stack, guardrails, costs and mistakes to avoid.

How to build a Vietnamese prompt library your marketing team will actually use: four layers, 12 starter prompts by channel, a 30-day build plan.

Last updated: August 2026 · By the SMK Vietnam editorial team — a decade of hands-on work in SEO, content, and AI-assisted marketing for brands operating in Vietnam. YouTube is the channel Vietnamese marketing teams most consistently underestimate. TikTok gets the meetings, Facebook gets the budget, and YouTube quietly keeps compounding — a video published…

Last updated: August 2026 · By the SMK Vietnam editorial team — a decade of hands-on work in SEO, content, and AI-assisted marketing for brands operating in Vietnam. Most Vietnamese SMEs do not have a CRM problem. They have a follow-up problem. Enquiries arrive on Zalo, Facebook Messenger, a hotline, a Shopee chat and an…

Last updated: August 2026 · By the SMK Vietnam editorial team — a decade of hands-on work in SEO, content, and AI-assisted marketing for brands operating in Vietnam. Fintech is the most regulated category we run marketing for in Vietnam — and, ironically, the one where AI pays off fastest. Digital banks, e-wallets, BNPL players…

Last updated: August 2026 · By Khanh Nguyen — senior practitioner, a decade in SEO, content and AI-assisted marketing · SMK Vietnam Vietnam’s tourism rebound is real — and brutally competitive. Hotels in Da Nang compete with 400 neighbors on Agoda. Tour operators in Hanoi fight for the same “Ha Long Bay 2D1N” keyword. And…