Last updated: September 2026 · By Khanh Nguyen — a decade in SEO, content and AI-assisted marketing for the Vietnam market Industrial marketing in Vietnam has a strange problem: the factories are world-class, the marketing is not. A supplier can hold IATF 16949 and ship to three continents, yet its entire online presence is a…

Last updated: September 2026 · By the SMK Vietnam editorial team — a decade in SEO, content and AI-assisted marketing for the Vietnam market. Nothing burns a Vietnamese media budget faster than a rejected ad. The campaign is planned, the creative is approved by the client, the Tết deadline is tomorrow — and Facebook says…

Last updated: September 2026 · By the SMK Vietnam editorial team — a decade in SEO, content and AI-assisted marketing for the Vietnam market. Most marketing teams in Vietnam don’t have a content volume problem — they have a content leverage problem. You spend three weeks producing one excellent pillar asset (a 3,000-word guide, a…

Last updated: September 2026 · By Khanh Nguyen, founder of SMK Vietnam — a decade in SEO, content, and AI-assisted marketing for the Vietnam market. What is conversational commerce in Vietnam? Conversational commerce means closing sales inside chat apps — Zalo, Facebook Messenger, and TikTok DMs — rather than on a website checkout. In Vietnam…

Last updated: September 2026 · By the SMK Vietnam editorial team — a decade in SEO, content and AI-assisted marketing for brands entering and growing in Vietnam. Every marketer in Vietnam says they want to “reach Gen Z.” Very few can describe how a 21-year-old in Ho Chi Minh City actually decides what to buy…

Last updated: August 2026 · By the SMK Vietnam editorial team — a decade in SEO, content and AI-assisted marketing for Vietnam. Quick answer: how do you use AI for B2B trade show marketing in Vietnam? Use AI in three phases around a Vietnamese exhibition. Before the show (8–10 weeks out), feed the official exhibitor…

How Vietnamese sellers use AI to launch on Amazon, Etsy and TikTok Shop US — listing copy, review mining, overnight support, and what still needs a human.

Last updated: August 2026  ·  Reading time: ~9 minutes Written by the SMK Vietnam editorial team — a decade in SEO, content and AI-assisted marketing, running procurement and vendor selection for Vietnamese brands and for foreign companies entering the Vietnam market. QUICK ANSWER AI marketing procurement in Vietnam means buying three separable things — software…

How Vietnamese coffee, seafood and fruit exporters use AI to win overseas buyers: buyer research, EUDR documentation, bilingual spec sheets and trade-show follow-up.