Last updated: August 2026 · By the SMK Vietnam editorial team — a decade of hands-on work in SEO, content, and AI-assisted marketing for brands operating in Vietnam. Fintech is the most regulated category we run marketing for in Vietnam — and, ironically, the one where AI pays off fastest. Digital banks, e-wallets, BNPL players…

Last updated: August 2026 · By Khanh Nguyen — senior practitioner, a decade in SEO, content and AI-assisted marketing · SMK Vietnam Vietnam’s tourism rebound is real — and brutally competitive. Hotels in Da Nang compete with 400 neighbors on Agoda. Tour operators in Hanoi fight for the same “Ha Long Bay 2D1N” keyword. And…

Last updated: July 2026 · By the SMK Vietnam editorial team — a decade in SEO, content, and AI-assisted marketing for the Vietnam market. Fashion and beauty are the two most AI-ready categories in Vietnamese e-commerce. The purchase cycle is visual, impulsive, and creator-driven — which means the brands that can produce more looks, more…

Last updated: July 2026 · By Khanh Nguyen — a decade in SEO, content, and AI-assisted marketing for brands operating in Vietnam. Quick answer: How is AI used for education and edtech marketing in Vietnam? Schools, language centers, and edtech companies in Vietnam use AI to run the full enrollment funnel: generating bilingual course pages…

How Vietnamese clinics use AI for compliant patient acquisition, Zalo care flows and bilingual patient education in 2026.

Last updated: July 2026 · By Khanh Nguyen — a decade in SEO, content, and AI-assisted marketing for Vietnamese and foreign brands. LinkedIn is the quietest big channel in Vietnam. Everyone budgets for Facebook, Zalo and TikTok — then wonders why their B2B pipeline is thin. Meanwhile the country’s directors, procurement leads and foreign-company decision…

Last updated: July 2026 · Written by the SMK Vietnam team — a decade in SEO, content, and AI-assisted marketing for the Vietnam market. Quick answer: AI event marketing in Vietnam works best as a promotion-and-follow-up engine, not a replacement for the event itself. Teams use ChatGPT or Claude to produce bilingual invite sequences and…

Last updated: July 2026 · By the SMK Vietnam editorial team — a decade of hands-on experience in SEO, content, and AI-assisted marketing for the Vietnam market. Everyone in Vietnam is publishing short-form right now — TikTok clips, Zalo broadcasts, Facebook Reels. Which is exactly why the blog is quietly becoming the highest-leverage channel again.…

Last updated: July 2026 · By the SMK Vietnam editorial team — practitioners with a decade in SEO, content, and AI-assisted marketing for the Vietnam market. Vietnam is a Zalo country. Everyone knows that. So why do we keep building WhatsApp flows for clients? Because the moment your customer is a foreign buyer, an expat,…