Category: Case Studies & Insights
Real success stories and lessons from SMK Vietnam client work.
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How to run AI social listening in Vietnamese: decode slang and teencode, monitor Facebook, TikTok and forums, and score sentiment you can trust.
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How Vietnamese and foreign companies can build a marketing data room for M&A or investor due diligence, using AI to assemble and reconcile channel performance without compromising trust or PDPL compliance.
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Last updated: August 2026 • By the SMK Vietnam team — a decade in SEO, content and AI-assisted marketing, working with Vietnamese brands and foreign companies entering Vietnam. Every Vietnamese marketing team I talk to in 2026 has the same quiet panic: the numbers in Facebook Ads Manager, TikTok Ads, Google Ads and Shopee Seller…
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How Vietnamese and foreign brands use AI to find, value, vet and measure sports and esports sponsorships in Vietnam.
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Last updated: August 2026 · By the SMK Vietnam editorial team — a decade in SEO, content and AI-assisted marketing for brands operating in Vietnam. AI for Vietnamese Customer Review Mining: Turning Shopee, Google Maps & Facebook Comments into Product Decisions QUICK ANSWER What is AI customer review mining in Vietnam? It is the practice…
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After a decade in SEO, content, and AI-assisted marketing, I have never seen a market move as fast as Vietnam did in the last eighteen months. In early 2024, “using AI” mostly meant a marketer quietly pasting a caption into ChatGPT. By mid-2026 it means bilingual content pipelines, Zalo chatbots that close sales, and finance…
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Successful market entries in Vietnam share a few habits: regional focus, respect for local incumbents, adapted pricing, careful partners and testing before scaling. Here are the patterns and the mistakes to avoid.
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Many Vietnamese sales close in Zalo, by phone or on delivery, outside your analytics. Here is how to choose KPIs, close the tracking gaps and report marketing results leadership can act on.
